This work proposes the use of the methodology to process real financial valuation of strategic investments in mergers and acquisitions by global companies of Mexican options. Through a concrete example it shows the appropriateness of their use in the analysis of the feasibility of buying the American company - Canadian Weston Foods by the Mexican multinational company Bimbo, purchase modeling in the context of the theory of real options as an option buying applying the binomial expansion method. Determine the value of the option to purchase Weston Foods applying real options methodology by comparing it with the premium originally agreed by Bimbo. And finally, it is determined whether the purchase of Weston Foods will add value to Bimbo.

This work proposes the use of the methodology to process real financial valuation of strategic investments in mergers and acquisitions by global companies of Mexican options. Through a concrete example it shows the appropriateness of their use in the analysis of the feasibility of buying the American company - Canadian Weston Foods by the Mexican multinational company Bimbo, purchase modeling in the context of the theory of real options as an option buying applying the binomial expansion method. Determine the value of the option to purchase Weston Foods applying real options methodology by comparing it with the premium originally agreed by Bimbo. And finally, it is determined whether the purchase of Weston Foods will add value to Bimbo.

From the social viewpoint the evaluation of projects in this article presents the way how you could use the methodology of real choices in public investment projects, and proposes the social option of deferring a project applied to a case of extension of a highway bypass in Tepic, Nayarit - Mexico.

From the social viewpoint the evaluation of projects in this article presents the way how you could use the methodology of real choices in public investment projects, and proposes the social option of deferring a project applied to a case of extension of a highway bypass in Tepic, Nayarit - Mexico.