Now a days, it can be seen how the traditional financial system in Peru (referring to banking, finance companies, EDPYMES, among others) has not been able to evolve at the pace of digital technologies, presenting itself as a disadvantage for them. This created an opportunity for the incorporation of a new business model, one that would relate finance to technological innovations, which is known by the name of ‘Fintech’. However, today, even if it is a promising model with extensive development in countries such as the United States, Germany, China, among others; in Peru, it has not yet reached its full potential. The objective of this study is to determine how the evolution of digital transformation has benefited the development of the competitive advantages of Fintech companies in Metropolitan Lima. To this end, the research question is the following: How does the intervention of di...