The pre-feasibility study presented below arises due to the lack of tire recycling projects in the country; therefore, it aims to determine the technical, economic, financial and market feasibility of installing a plant to produce recycled rubber mats. These will target people in Metropolitan Lima who belong to NSE A and B between the ages of 13 and 55. First, a market study was carried out with the application of 385 surveys which reflected that there is an unsatisfied market that would be willing to purchase eco-friendly sports mats. This market translates into a projected demand for 2027 – end of the project's life horizon – of 12,929 Cauchonetas. Second, it was determined that the optimal location of the plant will be in the district of San Juan de Lurigancho in the province of Lima, Lima - Peru, whose size will be delimited by the previously mentioned market demand. Likewise, it...