This study proposes and tests a model of educational quality in marketing management incorporating resource-capability variables linked to learning outcomes for students and the competitive positioning of universities. Drawing on resource-dependence theory, the study develops a comprehensive model for measuring educational quality. The hypothesised relationships in the model are tested with a sample of Spanish university teachers using a two-stage least squares regression analysis, while controlling for the possible effect of the public/private nature of the university. The results validate the model and show that educational capabilities are reliable variables for predicting the educational quality of marketing-management programs at Spanish universities. As with all educational research, certain problems are acknowledged with respect to the data and the theoretical constructs that are ...

This article aims to respond to recent demands for more in-depth study on how consumers use brand-associated images to shape their attitudes to buying. A multi-attribute design is used to analyze how certain variables among buyers (ethnocentrism and similarity) are related to brand images (country and product) in the formation of attitudes within an international context. This research is based on a sample of 215 international experts from 31 countries whose responses were analyzed with structural equation modeling. The results obtained have implications for academics, government officials and directors of international marketing. Among the contributions made by the present study is its attempt to clarify the existing literature regarding the causes and effects of brand images and, as well, the measures it develops to make certain key variables (as indicated in the literature) operationa...