The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19. Social marketing offers strategies and tools that allow digitalizing processes of female empowerment in contexts of poverty, violence, inequality, and social exclusion. People living in these contexts were the ones that suffered the most from the pandemic, both due to the number of deaths coupled with a lack of access to quality health care, and an increase in interpersonal conflict. The latter aggravated by the mandatory isolation measures imposed by the governments, which made it practically impossible for civil society organizations (CSOs) to intervene. This article presents a case of social marketing oriented to the development, implementation, and evaluation of a people-centered protocol (EduQu...