In the midst of economic crisis, uncertainty has taken over journalistic enterprises and the drive to ensure profits, the interest on business may cast the ethical compass into oblivion. It is interesting, therefore, to reflect on the existing differences between an ethical enterprise and one which is not ethical and on the long and short term benefits. Being an ethical enterprise is arduous and demanding and requires commitment to product quality, point at which management and editorial interests converge. Here professional identity is a key element to define professional work.

In the present article, the author will base the existence of the ombudsman on the right to information inherent to every citizen. Far from being a simply theoretical matter, the acknowledgement of this right obliges managers as well as journalists to stop feeling as if they were masters and owners of information and to consider media users from a point a view beyond that of the strictly commercial.

El consagrado periodista Javier Darío Restrepo reflexiona y explica los motivos de actual situación de la profesión del periodista y los medios de comunicación. La caída de la circulación de los diarios impresos, la caída de publicidad en medios, despidos de periodistas, los contenidos mediáticos, la relación con los lectores, entre otras razones generan la aparición de un nuevo periodismo. La clave del futuro del periodismo la da la tecnología digital.