El objetivo de la investigación es identificar las estrategias que han utilizado las  industrias culturales y creativas de Latinoamérica para la generación de competitividad y los procesos de difusión de sus bienes y servicios, mediante un diseño investigativo no experimental que permitió evidenciar la situación del sector cultural latinoamericano, con metodología cualitativa de acercamiento directo con 50 empresarios del sector creativo y cultural latinoamericano, a través de entrevistas en profundidad; como principal hallazgo se encontró que la estrategia más utilizada, frente a su presencia en el mercado y para el mejoramiento de la competitividad dentro del sector cultural, ha sido el networking de tipo cultural, ya que les ha permitido el reconocimiento y la retroalimentación de quienes mayor experiencia tienen en el sector, así como la capacidad para identificar escen...

The aim of the research is to identify the strategies that have used the cultural and creative industries of Latin America for the generation of competitiveness and the processes of diffusion of their goods and services, through a nonexperimental research design that showed the situation of the Latin American cultural sector with qualitative methodology of direct approach with 50 entrepreneurs from the Latin American creative and cultural sector through in-depth interviews; as the main finding was found that the most used strategy, given its presence in the market and for the improvement of competitiveness within the cultural sector, has been cultural networking, since it has allowed them to recognize and feedback from those with the most experience in the sector, as well as the ability to identify scenarios for action and weave human networks of collaboration and knowledge. However, and...

The present investigation analyzes the different strategies of electronic commerce that can be implemented in the Dimatex company. The type of research had a qualitative approach, that is, information was collected on the textile sector and the importance of e-commerce through the years The method used was a case study, that is, the process by which the company Dimatex has passed in its years in the market was analyzed, and we also analyzed the benefits that the implementation of e-commerce could provide to the company; subsequently, different strategies and keys of e-commerce. The scope of this project is proactive and analytical, because with the information that was collected a specific proposal was made and why these strategies were sought by analyzing the different variables, looking for relate those strategies that best suit Dimatex. 8 e-commerce strategies in the textile sector we...