This research studies the feasibility of installing a plant to produce gold- and silver-plated copper imitation jewelry in Metropolitan Lima in order to commercialize through a virtual platform. The imitation jewelry collection consists of a necklace with a pair of earrings, both gold and silver plated, inside a cream-colored cardboard box with a velvet bag and a cotton flannel. In addition, through a survey and interviews with experts in the field, the product's target audience is women in Metropolitan Lima between the ages of 18 and 55 belonging to the B socioeconomic level. Likewise, to determine the best option to locate the production plant, the factor ranking method and the consistency matrix were used, resulting in a final location in the district of Los Olivos with a requirement of 224 m2 for the premises. On the other hand, the factors related to the market, productive resources...