The present doctor thesis in Public health, whose main purpose was to analyze the knowledge about promotion of the health in families and personnel from San Juan in Loreto and its objectives are to analyze these knowledge and discuss if is possible to articulate them or not. The theoretical frame is based in knowing conception of JAPIASSU (1991), the dialogical, education of FREIRE (2000), the praxis’ philosophy of GRAMSCI (1981), promotion the health´s of FRANCO (1995), AROUCA (2003) and GARCIA (2005). The qualitative investigation was developed according to creative and sensitive method of CABRAL (1998) which creative and sensitive dynamic (calendar) was developed in four meetings: Two whit the families and two with the families and two with the personnel, doing a whole of 29 participants. The analysis of the information, have being realized with the analysis of speech principles ac...