ESTUDIO DE MERCADO PLAN DE MARKETING PRODUCTO PRECIO PLAZA PROMOCIÓN EVIDENCIA FÍSICA (PHYSCAL EVIDENC ORGANIZACIÓN EMPRESARIAL FORMALIZACIÓN DE UNA EMPRESA PROCESOS EN UNA EMPRESA INVERSION FINANCIAMIENTO PRESUPUESTO EVALUACION ECONOMICA – FINANCIERA ASESORAMIENTO PSICOLOGICO ASESORAMIENTO EDUCATIVO ANTECEDENTES INVESTIGATIVOS

The economic growth of a society is mainly due to the entrepreneurship and innovation developed by its members, and universities play a fundamental role in promoting entrepreneurship and spaces where innovation is developed. Peru is one of the countries with the greatest intention to undertake in Latin America and the world, but it is also characterized by a high rate of discontinuity in entrepreneurship. Therefore, the objective of this study is to determine the level of influence of the innovation climate on the entrepreneurial attitude of students studying Business Administration and International Business at Universidad Continental through a quantitative study of 219 students between 18 and 24 years of age and both sexes. The student’s Entrepreneurial Attitude Scale and the Open Innovation Climate Scale were used. The following results were obtained by applying these instruments: t...