This research has three purposes. First, prove the existence of weak links between business networks and production chain and the sectors of mining and processing activities. Second, support the need for public policy articulation productive sector, new type as a prerequisite for sustained economic growth through job creation (inclusion) where exploitation, production and processing are crawler’s condition. Third, present the broad outlines of this policy of promoting joint to productivity and competitiveness the national productive apparatus. Finally, an approach to a draft law and public policy articulating the productive sectors that can be implemented in the medium or long term and to enable the State to guide economic development of the country in an articulated manner via their public sectors is forcing productive in the comprehensive reform of State involving central level, a pr...

This research has three purposes. First, prove the existence of weak links between business networks and production chain and the sectors of mining and processing activities. Second, support the need for public policy articulation productive sector, new type as a prerequisite for sustained economic growth through job creation (inclusion) where exploitation, production and processing are crawler’s condition. Third, present the broad outlines of this policy of promoting joint to productivity and competitiveness the national productive apparatus. Finally, an approach to a draft law and public policy articulating the productive sectors that can be implemented in the medium or long term and to enable the State to guide economic development of the country in an articulated manner via their public sectors is forcing productive in the comprehensive reform of State involving central level, a pr...

El presente trabajo de investigación tiene como objetivo proponer políticas públicas en el cual los diferentes sectores productivos, la actividad académica, la tecnológica, el gubernamental (central, Regional, local) y el financiero, estén coherentemente articulados; estimulen el proceso de innovación para que contribuya al fortalecimiento de las capacidades técnicas y por lo tanto al mejoramiento de la capacidad de gestión competitiva de la empresa y responder con eficiencia a la dinámica de los mercados. En lo referente a las técnicas de recopilación de datos, esta se realizó, usando la normatividad aplicada en el pasado y en la vigente, en la promoción y desarrollo de las MYPE, documentación del financiamiento de los sectores productivos a nivel central, Regional, local y la ubicación de las MYPE en la estructura de estas organizaciones. De los resultados, se pudo demo...

This research was conducted in order to understand the barriers that Peruvian entrepreneurs craft beer, which prevents increasing their production supply. To meet this impact a questionnaire and interviews with producers of craft beer consumers in metropolitan Lima and a market segment was applied, being the preference of entrepreneurs to carry out promotion and advertising on social networks is inefficient. A significant percentage of entrepreneurs focuses its products to a broad market segment. The mixed system of payment of excise tax is seen as unfair by the entrepreneur and considered an element that raises the price of its products. The consumer appreciates the taste of beer attribute and shows its willingness to pay a high price.

La presente investigación se realizó con la finalidad de conocer las barreras que tienen los emprendedores de cerveza artesanal peruanos, que impide el incremento de su oferta de producción. Para conocer este impacto se aplicó un cuestionario y entrevistas a productores de cerveza artesanal de Lima Metropolitana y a consumidores de un segmento de mercado, encontrándose que la preferencia de los emprendedores de realizar promoción y publicidad en redes sociales es ineficiente. Un significativo porcentaje de emprendedores orienta sus productos a un amplio segmento de mercado. El sistema mixto de pago del impuesto selectivo al consumo es visto por el emprendedor como injusto y considerado un elemento que eleva el precio de sus productos. El consumidor aprecia el atributo sabor de la cerveza y muestra su disposición en pagar un precio alto.