The following project, done in october of 2018, presents the planning and realization of the digital communication strategy and content production for the second-hand vintage clothing brand Baby Lemonade. Two stages of the campaign were proposed and the contents for both stages were produced, including two photographic sessions, but due to the client's personal issues, she decided to put the project on standby so the second part of the project was suspended. This document will present the contents of our complete proposal: first and second part of the campaign. This strategy seeks to differentiate the brand from similar proposals to the rest of the market, exploiting its purpose of creating awareness in the user by encouraging them to give different pieces of clothing a second chance and avoiding the excessive consumerism that the fashion industry entails. Prior to our project, the brand...