The problem identified in the Peruvian housing sector shows that 44.2% of homes are not built with durable materials, negatively impacting the security and quality of life of the inhabitants. Difficulty accessing quality, affordable building materials exacerbates this problem, limiting families' ability to improve their housing conditions in a safe and sustainable manner. ULTRALIFE emerges as an innovative solution by offering bricks, roof panels and walls made from recycled materials, intended for sustainable construction and remodeling. By lowering carbon emissions, this strategy not only helps the environment but also offers families wishing to upgrade their living space a more sustainable and accessible choice. Analysis of ULTRALIFE's value proposition demonstrates that its products meet the needs and expectations of users, particularly in terms of sustainability, economy and aesthet...