1
tesis de grado
Publicado 2022
Enlace
Enlace
The objective of this project is to be able to validate the economic, technical and financial viability of an escape room complex in a shopping center in Metropolitan Lima, for which research, design and evaluation tools will be used. The first and second chapters are made up of the analysis of the micro and macro environment. A market study was carried out to calculate the demand for the project, which is represented by 35 313 visits in the first year, culminating in 37,608 visits at the end of the project. In the third chapter, according to the macro and micro location criteria, the chosen place was the Jockey Plaza shopping center in the city of Lima Metropolitana. In the fourth chapter, the capacity of the service was calculated in which the market sizes, investment, resources, technology, investment, equilibrium point, service dimension were analyzed and the size - market was identi...