The big offer of restaurants in the city of Lima makes difficult for new brands to position and differentiate from competitors. Therefore, this work seeks to determine the conditions a restaurant should accomplish for being accepted and visited by consumers. In order to determine this conditions, preferences and attitudes were investigated through two focus groups and a preliminary survey with a non-probabilistic sample of two hundred people. Based on the results, a concept was designed and orientated to the customer experience. Pine and Gilmore (1999, 2011) theory of the realms of experience, as well as ISÇI, TÜVER, y GÜZEL (2018) investigation of factors that affect satisfaction and loyalty were used to establish the most relevant conditions for this restaurant. Likewise, it was sought to have a satisfactory experience through all the customer journey presented by Lemon and Verhoef ...