This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre in this working field. This observation is also timely to define the space occupied Sports Journalism in Media. Communicative impact, produced by sports information, involves two dimensions: a personal nature (competitors and spectators) and a massive level (Media). Today, sport is the most widespread social activity in media and a specialized communication need in this “glocal” panorama.

This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre in this working field. This observation is also timely to define the space occupied Sports Journalism in Media. Communicative impact, produced by sports information, involves two dimensions: a personal nature (competitors and spectators) and a massive level (Media). Today, sport is the most widespread social activity in media and a specialized communication need in this “glocal” panorama.

Con Internet y las redes sociales el ciudadano puede intervenir y colaborar en la labor del gatekeeper periodístico o seleccionador de la información. En la actualidad, la audiencia produce y consume contenidos informativos e incluso, a través de Facebook, Twitter, YouTube e Instagram se crea material viral en diversos formatos. Los medios de comunicación no permanecen ajenos a las redes sociales y elaboran productos noticiosos para difundirlos en sus portales web así como en las redes en mención. Un porcentaje de las noticias, en algunas ocasiones, sin que se trabaje con ese fin, se convierten en virales. Así pues, en esta era digital, los valores noticiosos más las características propias del periodismo digital se combinan originando el fenómeno de la viralización de contenidos. El presente trabajo de investigación tiene como objeto de estudio determinar qué característic...

The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the micro-scenarios where take place the daily events of the individuals and is born the interpersonal communication with current technological constraints. This communication is also reflected in the album like the archives of the individual mindsets and experiences. Learning more about their contexts, -most of them like archetypes-, what occurs to the persons and their experiences makes it possible to deeply understand communication on the social level taking into account the complexity that involves the irruption of technology inside the private spaces, becoming the family album the key element where tradition and modernity converge. Tradition, considered as the cultural apex, evokes the identity,memories and death whi...

The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the micro-scenarios where take place the daily events of the individuals and is born the interpersonal communication with current technological constraints. This communication is also reflected in the album like the archives of the individual mindsets and experiences. Learning more about their contexts, -most of them like archetypes-, what occurs to the persons and their experiences makes it possible to deeply understand communication on the social level taking into account the complexity that involves the irruption of technology inside the private spaces, becoming the family album the key element where tradition and modernity converge. Tradition, considered as the cultural apex, evokes the identity,memories and death whi...