Nowadays, Lima society is adopting new consumption habits, increasingly healthy, nutritious and natural; this is due to the global trend to eat healthy and avoid consuming artificial or chemically processed products. To respond to this need, and in view of the market opportunity, NutriVita has arrived; an instant powdered drink based on Andean cereals, natural, easy to consume and that helps the development of children and young people in stage of growth and maturity. The product is presented in a PET package, with zipper and easy to use, with presentations of 200 and 400 grams and in chocolate flavor; it can be found in supermarkets in Metropolitan Lima and through authorized distributors. The target of the product are people in segments B and C who shop in supermarkets and who are interested in a better diet for their family and have a healthy lifestyle; Thus, the main shopper of the p...