The present project seeks to indicate the current market to determine the demand of the liquor algarrobin cream with chocolate based on Pisco, analyze the location factors for the installation of the plant, evaluate the size of the processing plant, the technical feasibility and evaluate the economical-financial viability of the project. For this reason, each chapter will detail the necessary factors to find these main and specific goals. The first chapter will show the scope of the project and the specific objectives. An explanation of the conceptual and referential framework of the proposed product as well. The second chapter will present the demand that the project will have. This demand is 58,820 bottles of the product developed. In addition, this chapter will include the general aspects of the market and the marketing strategy that will be used in the product. And the third chapter ...