At present, the Internet and its mediated communication are an integral part of everyday life and social networks are becoming the main platform for self-presentation these days. The main tool for such self-expression in social networks is the selfie. The rapid rise in the popularity of selfies suggests that the very practices of self-representation are undergoing a major historical transformation. Research purpose is to study the features of selfies construction. Research methods: as a research method, a questionnaire survey was used as a method that allows quickly and effectively to investigate the features of using selfies as a way of constructing a digital personality. Research results: the article considers the forms of body control in social networks in the practice of constructing selfies. Research novelty and originality lies in the fact that for the first time the practice of se...

At present, the Internet and its mediated communication are an integral part of everyday life and social networks are becoming the main platform for self-presentation these days. The main tool for such self-expression in social networks is the selfie. The rapid rise in the popularity of selfies suggests that the very practices of self-representation are undergoing a major historical transformation. Research purpose is to study the features of selfies construction. Research methods: as a research method, a questionnaire survey was used as a method that allows quickly and effectively to investigate the features of using selfies as a way of constructing a digital personality. Research results: the article considers the forms of body control in social networks in the practice of constructing selfies. Research novelty and originality lies in the fact that for the first time the practice of se...