Phishing is a cybercrime that significantly impacts three critical areas: brands, personal data, and users' wealth. This article examines the damage to companies' reputation and online presence, the breach of personal data of victims, and the economic harm suffered by Internet users. It analyzes how companies, by expanding their online presence, become vulnerable targets for phishers, who seek to obtain illicit benefits through deception and impersonation. The ease with which criminals can create fake websites and deceive users into revealing confidential information presents significant legal and security challenges. Preventive measures and regulations necessary to protect both businesses and consumers in the globalized digital environment are discussed.