The present research work is a pre-feasibility study where the technical, economic and financial feasibility for the installation of a plant that produces eco-friendly paints based on cactus slime will be evaluated, which has as a target market zones 6, 7 and 8 of the socioeconomic level A and B of metropolitan Lima. In the first chapter, the objectives of the study, the justifications, the scope and the hypothesis of the research were mentioned. In addition, a referential framework was presented that emphasizes the investigations that were used as support for the research work. Regarding the second chapter, the determination of the market study for the product was shown in detail. In the third chapter, the plant location analysis was carried out considering macro-location and micro-location factors. Based on these factors and using the ranking of factors as a method, it was determined t...