The purpose of this study was to obtain validity evidence based on the internal structure and based on a criterion and reliability estimated of the scores derived from the Green Purchasing Behavioral Cost Scale in a sample of 221 participants between 17 and 62 years old (M = 25,57; SD = 10,8) in México. Data analysis revealed an unidimensional structure that characterizes green purchasing behavioral cost and acceptable internal consistency (alfa = .75; omega = .75); confirmatory factor analysis showed optimal fit of the data to the model. Additionally the behavioral cost scores distinguish between individuals with low pro-environmental actions from those who perform actions in favor of the environment. The discussion analyzes the utility of the results for assessment of personal cost within responsible behavior with the environment, as well as the implications for future research into t...

The purpose of this study was to obtain validity evidence based on the internal structure and based on a criterion and reliability estimated of the scores derived from the Green Purchasing Behavioral Cost Scale in a sample of 221 participants between 17 and 62 years old (M = 25,57; SD = 10,8) in México. Data analysis revealed an unidimensional structure that characterizes green purchasing behavioral cost and acceptable internal consistency (alfa = .75; omega = .75); confirmatory factor analysis showed optimal fit of the data to the model. Additionally the behavioral cost scores distinguish between individuals with low pro-environmental actions from those who perform actions in favor of the environment. The discussion analyzes the utility of the results for assessment of personal cost within responsible behavior with the environment, as well as the implications for future research into t...

Prospect theory predicts that people tend to make decisions based on a reference point and prefer safe options over taking risks. On the other hand, emotional states influence individuals’ decisions and their consequences of loss or gain, triggering negative or positive emotional reactions, respectively. The objective of the present study is to identify the emotions and their level of intensity involved in potential monetary gains and losses in young men and women from Mexico. Based on prospect theory and studies indicating the relationship between emotions and monetary gains and losses, the hypothesis was formulated that emotional intensity in losses would be evaluated higher compared to the emotional intensity experienced in gains. Additionally, the emotional intensity of losses would be higher in women than in men. The study included 257 young participants, 29.2 % men and 70.8 % wom...

Prospect theory predicts that people tend to make decisions based on a reference point and prefer safe options over taking risks. On the other hand, emotional states influence individuals’ decisions and their consequences of loss or gain, triggering negative or positive emotional reactions, respectively. The objective of the present study is to identify the emotions and their level of intensity involved in potential monetary gains and losses in young men and women from Mexico. Based on prospect theory and studies indicating the relationship between emotions and monetary gains and losses, the hypothesis was formulated that emotional intensity in losses would be evaluated higher compared to the emotional intensity experienced in gains. Additionally, the emotional intensity of losses would be higher in women than in men. The study included 257 young participants, 29.2 % men and 70.8 % wom...