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tesis de grado
Publicado 2023
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Developed the thesis: "Determination of the importance of e-commerce in hotel services of 3, 4 and 5 stars in the city of Iquitos.", It has been determined that hotel services require greater technological innovation, the need to open a more option in electronic businesses to achieve a better technological impact and thus, improve or introduce e-commerce in companies; tourism companies can capture a greater tourist flow with a loyal brand and a change of attitude from the management or senior management to the lodging buttons. The applied method was from a quantitative approach and applied research, described the situation of e-commerce in tourism companies; the non-experimental descriptive study design, with a population of 64 hotels and sample in 31 hotels of 3, 4 and 5 stars. The Survey was used as a data collection instrument with various assessments such as binary or dichotomous res...