CAC Oro Verde is a Peruvian coffee and cocoa cooperative located in San Martín, Peru which is seeking to explore a niche market of cocoa beans located in Canada. Thus, the main objective of this consulting report is to identify and develop a plausible business opportunity within this market. For that purpose, a marketing strategy, a marketing mix and a financial assessment were developed in order to have a clear implementation plan for this business opportunity. Based on the analysis, the main opportunity identified is the fine flavour Fair Trade and Organic certified cocoa beans market. Moreover, considering the possibilities of the cooperative and the segments that were analyzed, the bean-to-bar segment was identified as the target market. Moreover, direct exporting and developing a partnership are the two most suitable entry methods for the bean-to-bar segment and British Columbia wa...

CAC Oro Verde is a Peruvian coffee and cocoa cooperative located in San Martín, Peru which is seeking to explore a niche market of cocoa beans located in Canada. Thus, the main objective of this consulting report is to identify and develop a plausible business opportunity within this market. For that purpose, a marketing strategy, a marketing mix and a financial assessment were developed in order to have a clear implementation plan for this business opportunity. Based on the analysis, the main opportunity identified is the fine flavour Fair Trade and Organic certified cocoa beans market. Moreover, considering the possibilities of the cooperative and the segments that were analyzed, the bean-to-bar segment was identified as the target market. Moreover, direct exporting and developing a partnership are the two most suitable entry methods for the bean-to-bar segment and British Columbia wa...