This research begins by explaining, in the first chapter, the complexity of the problem of how to improve the effectiveness of the online channel in the commercialization of the Hera company, which belongs to the personal care products category. It should be noted that the usefulness of the study is not limited to said company, but to all those that start as an enterprise within the online market, especially the organic market. Likewise, the population and the sample calculation are shown. In the second chapter are the objectives of the investigation, which are completely limited to the problem to be solved, as well as the hypotheses. In addition, it is detailed how the research instrument was constructed, which is a survey, and its methodological design is described. In the third chapter, we proceeded to develop a tree diagram that shows the relationship of the researches consulted, the...

Proyecto de investigación para la asignatura Evaluación de Proyectos. Profesor: Fernando Solís Fuster