This article shows that the application of a management model based on ethical leadership in Petroperu allowed to reverse the situation of economic crisis and the bad reputation that faced as a result of bad management and serious media reports that starred the top executives of the most important company from the country. The new management, in the last four months of 2003 recovered in the short term the economic loss situation it received due to a series of measures applied, as a result of a rapid strategic planning process that involved all the collaborators working together. This economic recovery and the new organizational culture based on four values and four principles were decisive for 2004 to reach extraordinary values in its economic and operational indicators, as well as allowing them to recover and position a new image with a good ...

This article shows that the application of a management model based on ethical leadership in Petroperu allowed to reverse the situation of economic crisis and the bad reputation that faced as a result of bad management and serious media reports that starred the top executives of the most important company from the country. The new management, in the last four months of 2003 recovered in the short term the economic loss situation it received due to a series of measures applied, as a result of a rapid strategic planning process that involved all the collaborators working together. This economic recovery and the new organizational culture based on four values and four principles were decisive for 2004 to reach extraordinary values in its economic and operational indicators, as well as allowing them to recover and position a new image with a good ...

Este artículo demuestra que la aplicación de un modelo de gestión basado en elliderazgo ético en Petroperú permitió revertir la situación de crisis económica y demala reputación que enfrentaba como consecuencia de una mala gestión y gravesdenuncias mediáticas que protagonizaron los principales directivos de la empresamás importante del país.La nueva gestión que asume la dirección de la empresa en los cuatro últimos mesesdel 2003 logra recuperar en el corto plazo la situación de pérdida económica queencontró debido a una serie de medidas aplicadas, como consecuencia de un rápidoproceso de planificación estratégica que involucró a todos los colaboradores de laempresa.Está recuperación económica y la nueva cultura organizacional basado en cuatrovalores y cuatro principios fueron determinantes para que el 2004 alcanzaran cifrasextraordinarias en sus indicadores eco...

This article shows that the application of a management model based on ethical leadership in Petroperu allowed to reverse the situation of economic crisis and the bad reputation that faced as a result of bad management and serious media reports that starred the top executives of the most important company from the country. The new management, in the last four months of 2003 recovered in the short term the economic loss situation it received due to a series of measures applied, as a result of a rapid strategic planning process that involved all the collaborators working together. This economic recovery and the new organizational culture based on four values and four principles were decisive for 2004 to reach extraordinary values in its economic and operational indicators, as well as allowing them to recover and position a new image with a good ...