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tesis de maestría
The present document analyzes the potential available market for a mobile application for smartphones that allows for real-time estimation of the wear and tear of the main and secondary parts of a vehicle. Furthermore, the technical and financial feasibility for the execution of this project is evaluated. The main differentiating factor is to provide the driver with timely and reliable information about their vehicle in a simple and comprehensive way, in addition to offering various functionalities that the competition does not consider. To achieve this, a survey was conducted among men and women between the ages of 25 and 54 in Lima Metropolitana, which identified that our business is primarily aimed at car owners or drivers who lack knowledge of automotive mechanics. We have identified an unmet need, as 86,5 % of the surveyed individuals who downloaded paid mobile applications expresse...