The general objective of this research work is to determine the relationship that exists between the administrative process and positioning in the Restaurant La Patrona Snack & Parrillas, Iquitos-2020. The method used is of a Quantitative-Descriptive nature, because the administrative process and positioning were evaluated, this is how it is concluded with the administrative process study variable, it is observed that 52.5% are "in agreement" with the comfort in care that is offered in the restaurant, also indicate that the best option to continue interacting and communicating are social networks as shown by the survey with 87.5%, customers consider that the staff is trained in care (75%), the The price you pay for your food is fair to the level of satisfaction you perceive and that you pay with pleasure. Regarding the positioning study variable, 75% of customers indicate what defines th...

The purpose of the work developed sought to find the connection between marketing strategies and the positioning of the La Patrona restaurant in Iquitos in 2023. A quantitative approach was chosen, presenting the results through numerical data. The approach was quantitative, seeking to achieve a specific result, and descriptive, correlational and non-experimental in the presentation of the findings, describing in detail the variables and dimensions linked to this study. It is also worth noting that the research variables were not subject to manipulation; they were simply observed with the aim of understanding the nature of their relationships. Likewise, the adopted design was correlational, as it explained how the variables analyzed in the research are linked to each other, with the purpose of determining the level of connection present. In conclusion, a correlation of 0.650 was obtained...