The current investigation evaluates the feasibility and commercial, operational, and economic viability of a clothing brand for children up to 5 years old, which focuses mainly on offering the option of personalizing the garments and outfits of the child just like their mother wishes. Mothers could be able to build the designs with or help or adapt the existing designs with the customizations that the mother wishes. The target market is made up for mothers between 25 and 44 years old who have children up to 5 years old and who live in zones 6, 7 and 8 of Lima. It is estimated that the projected demand by 2026 (fifth year) will be 2,713 orders, whose average ticket value will be S/296.00 including VAT and will be served through virtual sales channels. The brand's textile workshop is in La Molina, with an area of 70 m², the layout and services necessary for the operation and with a very a...