Nowadays, coffee is one of the main agricultural products that Peru exports to the main international markets; despite this, national consumption is incipient and in preference to imported coffee. In recent years, there has been an increase in the consumption of natural coffee due to specialty coffee shops and the high-value formats that they offer. However, in the field work, it was identified that consumers seek to take home the experience of these cafeterias, have options to choose the coffee that best suits their tastes and avoid buying standard products - dark roast coffee and medium grinding - that are sold in supermarkets. For this reason, the present work seeks to revalue national coffee, contributing to the dissemination of Peruvian coffee varieties, the promotion of its consumption, the protection of coffee farms and the strengthening of communities; in order to avoid the eradi...