This research work identifies whether the current strategies used by the company Camposol in its commercial management are adequate to compete in today's market. For this purpose, a method was followed that consisted of an integral diagnosis (internal and external) of the company, for the identification of its strengths, opportunities and weaknesses and threats (SWOT analysis), and in the mission's revision, vision and current strategies of commercial management. Based on this diagnosis, a proposal was planned for changes in its organizational structure to improve the implementation of strategies. The results of the diagnostic analysis show that: although Camposol is a solid company and has gained good positioning in the market is still expanding and requires structural transformations and categorization in the strategic business units to achieve greater growth in exports especially win ...