In the present case, the business of the Fast Retailing company and the strategies it will have to use to enter the Peruvian market will be analyzed. Therefore, a strategic diagnosis will be carried out so that the organization knows its environment and the competitive advantages it has so that it can make good decisions taking advantage of the experience and potential it will have in Peru. Strategies will be proposed that the company could adopt both globally, corporate and business level without neglecting functional strategies as well. Likewise, it will proceed with the evaluation of the implementation of the strategies and redesigns in its organizational structure so that it has a greater impact and positioning in the Peruvian market. A dashboard will also be proposed for the company to be guided by this and consider the key indicators to take efficient control of progress towards it...