This thesis aims to promote the destination Trujillo by the spontaneous and traditional dancing sailor in Moche, to publicize the importance and acceptance that this resource has its population and tourists. The dance of the fishing practiced in the feast of San Isidro Labrador comes from generation to generation and learning is by imitation and oral traditions; features that would be reason to promote the destination as a result of Trujillo and promote the destination Trujillo generate displacements towards the village of Moche. On the other hand the people of Moche fully claim the spontaneous dancing and traditional seafood can indeed promote the destination Trujillo. The moments that the spontaneous and traditional seafaring practiced are reflected in the dancing, the type of clothing that behaves, and how this event is manifested in the religious festival of San Isidro Labrador. Fina...