Using a quantitative discourse analysis, this research aims to identify female micro and macroaggressions against other women within the news social construction process through the comments published on the top sources of news Facebook pages during 2020, in the context after the “feminist revolution” in 2018 and the social uprising in 2019. The investigation concludes that 26,55% of all female users' comments on women related news, content aggressions towards other women. That confirms the idea of feminine misogyny, as a consequence of the patriarchal system. Most of these discourses correspond to Otherness (56%) and, in the second place, to Stigmatization (27%). The majority of these addressed the personal sphere of the victims (33%), which confirms a general rejection of women and their social status. At last, results suggest that the microaggressions predominance, that add up 73%...

ABSTRACT: The aim of this study was to characterize clickbait discursive strategies in Facebook posts from the five most trusted news media outlets in Chile and analyze their correlations with user engagement (seminality). A quantitative discourse analysis was conducted, applying a matrix of clickbait narrative indicators to a sample of 4316 news posts. The findings revealed that 68% of posts contain clickbaits and the absence of the most relevant data was the most frequent narrative. However, only paralinguistic clickbait narratives and user-directed questions stimulated the UGC (User-Generated-Content). Conversely, those strategies that compromise informational content are associated with a decline in such engagement. In conclusion, the investigation suggests that repetition and serialization of relevant information, bullet point lists and user-addressed questions are four effective st...