The principal purpose from this dissertation is going to improve marketing strategies to increase the positioning of Cabaña Grill S.A.C. restaurant company. The problem of this research is: In which way the marketing strategies can to increase the positioning of Cabaña Grill S.A.C. restaurant company in Trujillo? Based on the hypothesis that: The marketing strategies permit to increase in a good way the positioning of Cabaña Grill S.A.C. restaurant company in Trujillo. In order to achieve this I use the interactive communication to satisfice the need to be informed and requires of costumers. The variable of study are independent variable: marketing strategies and depend variable: positioning of Cabaña Grill S.A.C. restaurant company. I used the descriptive- transactional research design and the probabilistic method. The group of study was the costumers of Cabaña Grill restaurant. Th...