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tesis de grado
The observed problem that gives rise to the research arises from the need to go to a physical store to purchase products of high rotation, taking into account all the appropriate sanitary measures, to acquire the products either weekly, monthly, among others. Faced with this problem, the project proposes a retail company that carries out the sale of large quantities and diversity of staple products through a virtual platform, from which you can select the desired products, place the order and the respective payment through online gateways. The market study estimated a demand for the project of 51 757 orders by 2026. Taking Metropolitan Lima's public households as a target, of NSE B and C; and a market share of 1,27%. As a result, the district of Pueblo Libre is chosen to be the ideal location for the company, due to a greater number of potential clients, proximity to suppliers, and lower...