In this prefeasibility study, we set out the economic, technical, financial and market feasibility for the installation of a clothing commercialization digital business called "JR’s Clothing LLC". In the first chapters, we propose to offer clothing through a digital platform with a mobile application. Our proposed service differs from the rest in that we provide comfort, security and quick access during purchase; in addition, there will be a fashion advisor and Augmented Reality (AR) so that potential customers would be able to see what the clothes would look like before buying them. We estimated that for the year 2021 we would have a demand of 7,662 clothes, whereas by 2025 that number would have grown up to 10,616 clothes. We concluded that La Victoria district is the best location for our project. The main limitation was found in demand therefore, we concluded that our project would...