The objective of this research is to determine the relationship between tourism promotion and the positioning of Lunahuaná as a tourist destination in 2022. The approach is quantitative, a non- experimental, descriptive and correlational design is used. The survey was applied as a technique and with a questionnaire as an instrument, data was collected on the dimensions of tourism promotion : advertising, support materials, public relations and positioning: functional, symbolic, experiential, from a representative sample of 166 tourists. The applied instruments were subjected to expert judgment and reliability through Crombach's alpha, reaching high reliability values of 0.909 and 0.857. The results reveal a significant relationship supported by a p-value of 0.000, rejecting the null hypothesis. Spearman's Rho correlation coefficient of 0.452 confirms a medium positive correlation betwee...