El presente trabajo de investigación tuvo como objetivo determinar la relación entre el marketing digital y la imagen corporativa de tiendas por conveniencia Oxxo en Lima 2023. La metodología de investigación que se utilizó fue de enfoque cuantitativo de tipo aplicada, diseño no experimental con corte transversal y nivel correlacional. En el estudio presente se consideró a los clientes de la tienda por conveniencia Oxxo del distrito de Lima mayores de 18 años y menores de 60 años, que hayan realizado compras en el establecimiento, obteniendo así una muestra de 264 clientes. La técnica utilizada fue la encuesta y como instrumento de la investigación el cuestionario, desarrollado en una escala de Likert, de acorde al procedimiento de datos se empleó el programa SPSS del cual se obtuvieron los gráficos, tablas, contratación de hipótesis y resultados descriptivos e inferencia...

This study presents the geochemical-statistical analysis of fourteen heavy metals in active sedimentary of the rivers Supe and Pativilca in which ones prevails the Calipuy and Casma Volcanic lithologies, and in a lower percentage the intrusive lithology of the Cost Batholith. Also the metals that have a normal distribution are Fe in the Pativilca River and Fe-Cr-As-Cu-Hg-Ni-Pb-V-Zn in Supe River. The average abundance shows that Zn and V are the most abundant metals, and Mo, Cd and Hg are showed in small quantities. In the correlation analysis for the Pativilca River, it is showed that the metals that are best correlated are Cd with Mo, Ni, Pb, Zn, which indicates that they all can have the same origin, while in the Supe River the metals have poor correlation which indicates that they do not have the same origin, with the exeption of the Cu with Mo and Fe with V and W. The Principal Comp...

This study presents the geochemical-statistical analysis of fourteen heavy metals in active sedimentary of the rivers Supe and Pativilca in which ones prevails the Calipuy and Casma Volcanic lithologies, and in a lower percentage the intrusive lithology of the Cost Batholith. Also the metals that have a normal distribution are Fe in the Pativilca River and Fe-Cr-As-Cu-Hg-Ni-Pb-V-Zn in Supe River. The average abundance shows that Zn and V are the most abundant metals, and Mo, Cd and Hg are showed in small quantities. In the correlation analysis for the Pativilca River, it is showed that the metals that are best correlated are Cd with Mo, Ni, Pb, Zn, which indicates that they all can have the same origin, while in the Supe River the metals have poor correlation which indicates that they do not have the same origin, with the exeption of the Cu with Mo and Fe with V and W. The Principal Comp...