This project consists in a pre-feasibility study regarding the implementation of a hot dog manufacturing plant, which includes dietary fiber in its composition extracted from banana peel. In this study the technical, economic and market viability were assessed. This project has as target market citizens from Lima Metropolitana who belong to A and B socioeconomic levels. With the development of this market study, the project demand was estimated from 2018 to 2024. The study shows that the hot dog market has a great growth potential, due to the great gap between the potential demand of 159,207,713 kg estimated for year 2017 and the domestic demand of 31,308,370 kg for the same year. In order to determine the ideal location of the plant, macro and micro localization studies were performed, resulting in the department of Lima, province of Cañete and district of Chilca as the most profitable...