The purpose of this pre-feasibility study is to evaluate and analyze the feasibility of implementing a plant to produce natural deodorants with flaxseed gel, which, thanks to its natural inputs, has benefits for consumers, unlike synthetic deodorants. This product will be presented in 50 ml roll - on containers. The market will be segmented as follows: population of Metropolitan Lima, socioeconomic sectors A and B, people over 18 – 45 years of age, with the need to eliminate body odor. In the first year, the demand for the project amounts to 2 051 674 units, while the last year requires 4 048 522 units. These results were obtained by analyzing apparent internal demand (DIA), demographic and psychographic segmentation, intensity and intention of purchase. After evaluating the market prices and the necessary inputs for production, the sales price per unit will be S/ 9,50, with a producti...