The present research aims to identify which of the digital marketing strategies used by Kentucky Fried Chicken (KFC) is the one that is having the greatest impact on the purchase decision of consumers considering the current environment of the COVID-19 pandemic. Email marketing and social media marketing will be taken into account for this study. It is proposed to determine which is the digital marketing strategy with a greater degree of influence on the purchase decision of the customers of the KFC company in the Central Lima area during the times of COVID-19. The approach with which the research has been designed is Quantitative, having a correlational transectional scope and a non-experimental design. The instrument used to establish the validity of the hypotheses was a survey applied to a sample of 196 people between men and women who are between the age range of 18 to 30 years and w...