The company wonders how to increase its participation in the medium-sized segment of the market of the concrete mixed in Lima. The organization has not designed the channels to attend to this segment of an efficient way. The company was focused in the big and very big clients, relegating the attention of the medium-sized clients while the competition is positioned like an alternative of low cost in this segment, growing and becoming stronger last years due to the real estate boom that caused the development of numerous clients of this type.