The present work develops the commercial and marketing plan for the import proposal of excavators of Chinese origin carried out by a company dedicated to the import and distribution of construction machinery and equipment in the Peruvian market. The Chinese market currently presents constant improvement trends on its products in both quality and safety and service, reaching international standards that allow them to compete with already positioned brands. It is for these reasons that Chinese companies, dedicated to the creation and manufacture of machinery, have an increasingly advantageous position in the market compared to their European and North American competitors, because they are reaching high levels of quality, offering constant improvements, Very competitive prices and their increasingly high safety standards (Construction - PA 2017). Peru is a country with great potential for ...