The study is a quantitative investigation into the market readiness of medium- and small-scale nonprofit organizations (MSNPOs and SSNPOs), using a measuring instrument suited to the distinct characteristics of nonprofits, to see whether MSNPOs and SSNPOs have strategies to curb competition and whether they are still using conventional marketing or have started using information- and communication-enabled technologies. The survey included 50 MSNPOs and 50 SSNPOs from the spiritual capital of India, selected by stratified random sampling. The responses to a structured questionnaire were recorded using 42 statements of which 33 were measured on a tailor-made scale. The paper provides empirical evidence of the extent to which MSNPOs and SSNPOs differ in their promotion, pricing, and product focus. Statements based on observational surveys of the selected NPOs and interviews with the respond...