Description: In a world where globalization and interculturality prevail inside and outside organizations, it is necessary for students to recognize the relationships between diverse cultural and national identities, as well as the diversity of their modes of communication. Intercultural communication is crucial to comprehending the world today and participating in the world of tomorrow in an increasingly interconnected world. Individuals interact without borders; companies and organizations engage in business on a global scale; and governments respond to public pressures on an international level. Therefore, the communication professional must assume a greater knowledge of the interrelations, greater empathy, and better criteria about the possibilities of communication and its effectiveness. The global era has stimulated transnational cultural flows (of people, practices and products) a...

Description: This course is designed to offer students an overview of public relations from a communication perspective. The course is designed to develop in students a broad understanding of public relations ¿ what it encompasses, its history and influences, and its practices and processes in the contemporary business world and in society at large. Ethical issues for public relations practitioners will be considered, as well as the impact of globalization and new technologies in this field, through examination of current events and case studies. Students are expected to ask questions, respond to lectures and actively participate in all discussions. Lectures will expand on the material covered in the online textbook. Course objectives: - Understand what public relations is and be able to identify it in the world around you - Understand and apply communication strategies and theories to ...

Description: In a world where globalization and interculturality prevail inside and outside organizations, it is necessary for students to recognize the relationships between diverse cultural and national identities, as well as the diversity of their modes of communication. Intercultural communication is crucial to comprehending the world today and participating in the world of tomorrow in an increasingly interconnected world. Individuals interact without borders; companies and organizations engage in business on a global scale; and governments respond to public pressures on an international level. Therefore, the communication professional must assume a greater knowledge of the interrelations, greater empathy, and better criteria about the possibilities of communication and its effectiveness. The global era has stimulated transnational cultural flows (of people, practices and products) a...

This course is designed to offer students an overview of public relations from a communication perspective. The course is designed to develop in students a broad understanding of public relations ¿ what it encompasses, its history and influences, and its practices and processes in the contemporary business world and in society at large. Ethical issues for public relations practitioners will be considered, as well as the impact of globalization and new technologies in this field, through examination of current events and case studies. Students are expected to ask questions, respond to lectures and actively participate in all discussions. Lectures will expand on the material covered in the online textbook. Course objectives: ¿ Understand what public relations is and be able to identify it in the world around you ¿ Understand and apply communication strategies and theories to achieve org...

In a world where globalization and interculturality prevail inside and outside organizations, it is necessary for students to recognize the relationships between diverse cultural and national identities, as well as the diversity of their modes of communication. Intercultural communication is crucial to comprehending the world today and participating in the world of tomorrow in an increasingly interconnected world. Individuals interact without borders; companies and organizations engage in business on a global scale; and governments respond to public pressures on an international level. Therefore, the communication professional must assume a greater knowledge of the interrelations, greater empathy, and better criteria about the possibilities of communication and its effectiveness. The global era has stimulated transnational cultural flows (of people, practices and products) and local cult...

In a world where globalization and interculturality prevail inside and outside organizations, it is necessary for students to recognize the relationships between diverse cultural and national identities, as well as the diversity of their modes of communication. Intercultural communication is crucial to comprehending the world today and participating in the world of tomorrow in an increasingly interconnected world. Individuals interact without borders; companies and organizations engage in business on a global scale; and governments respond to public pressures on an international level. Therefore, the communication professional must assume a greater knowledge of the interrelations, greater empathy, and better criteria about the possibilities of communication and its effectiveness. The global era has stimulated transnational cultural flows (of people, practices and products) and local cult...

La presente investigación se centra en analizar el activismo digital a través de mensajes en Instagram difundidos por jóvenes políticos influencers peruanos de las generaciones Y y Z. Estos viralizaron mensajes en defensa de la democracia durante las manifestaciones contra la vacancia del presidente Martín Vizcarra en noviembre de 2020, en plena pandemia del covid-19, así como durante la época de las elecciones presidenciales de 2021. Mediante la metodología del análisis de contenido de 124 publicaciones, se buscó categorizar e interpretar los mensajes políticos relacionados con el concepto de la defensa de la democracia. Los jóvenes defienden la democracia empleando un discurso polarizante, dependiendo de si su ideología es claramente de derecha o de izquierda, mientras que los influencers de centro utilizan un tono de comunicación más positivo y conciliador. Cabe resalta...

El objetivo del presente caso se concentra en el análisis del rol de la autocaricaturización y autoparodia como elementos humorísticos en el mensaje de la propaganda política de candidatos en las elecciones municipales en Lima del 2014 y 2018. Para ello, la investigación se enfocó en el papel estratégico de los formatos folklóricos y populares de la propaganda con el objetivo de permitir a estudiantes de comunicaciones y publicistas interesados extender el conocimiento sobre la comunicación política desde la perspectiva del branding, la promesa de marca y los tonos de comunicación publicitaria. Con ello, se busca proponer esquemas y tipologías que puedan ser utilizados por los estudiantes para el análisis de la propaganda política peruana, como el desarrollo de un benchmarking del valor intrínseco de marca de los candidatos políticos o herramientas para la interpretación...

masantil@ulima.edu.pe;mmackelm@ulima.edu.pe