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tesis de grado
Publicado 2023
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The purpose of this research is to present in a precise and detailed way the application of electronic commerce as an enhancer for the internationalization of MYPES in the adventure tourism sector of the Loreto region; The methodology applied was of a quantitative approach, with a non-experimental, transactional and descriptive design, a survey was applied to 26 workers of 5 MYPES of adventure tourism in the Loreto region to measure the dimensions and to obtain the results for this investigation. According to the applied study variable, there is a Medium level in the application of ele0ctronic commerce for the internationalization of adventure tourism MYPEs in the region of Loreto during the year 2022. In the consumer service dimension, a High level was obtained On the contrary, a Low level was obtained in the dimension of offer of tourist attractions and in the dimension of assessment o...