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tesis de grado
The research conducted in Iquitos in 2023 aims to establish the link between quality management and customer satisfaction in tourism services. A descriptive correlational approach is used with a quantitative focus, where events based on specific procedures are presented, and methods are applied to gather statistical information. The study design lacks an experimental nature, as factors are not manipulated; instead, phenomena are observed as they naturally occur and then analyzed. The proposed relationship between both factors has been evaluated, yielding a considerable positive correlation index of 0.866**. Consequently, the proposed hypothesis is accepted, indicating the existence of a connection between quality management and customer satisfaction in the studied tourism services.