In the present investigation, the economic, commercial, social, technological and environmental feasibility was evaluated for the installation of a shampoo plant based on quinoa saponin as a natural surfactant, in order to be able to satisfy the basic hair care needs of our market, by means of a product that uses a natural by-product of quinoa as raw material, being friendly to the human scalp and the environment. Firstly, a market study was carried out, obtaining a demand for the last year of the project's useful life of 9,782 boxes; each one containing 12 bottles of shampoo of 500 ml. Then we determined the marketing strategy to be used, focusing on one of differentiation of our product based on quality. Later, a plant location study was carried out using the "Factor Ranking" and "Brown & Gibson" methods, concluding that the best location to establish our plant is the district of Lurin...