The study was carried out was how negative stereotypes affect the physical and psychological violence against the Elderly? This was developed through a simple of 217 families (each family is composed of at least 3 and up to 5) Human Settlement Albujar and Manuel Guarniz, using the inductive-deductive, ethnographic and statistical methods, as well as techniques of direct observation, interview and survey methods. Discrimination by the family, is perceived by the elderly as a fact that always develops mostly (64.9%), although the family did not recognize it that way, mostly because for them, this situation occurs only sometimes (39.2%), this situation is caused by negative stereotypes that influence physical and psychological violence against the elderly, identifying themselves as follows: Impaired memory and mental abilities in the elderly, irritability and moodiness of the elderly, loss ...